Project Red Ribbon Day raising awareness about impaired driving

As part of MADD Canada’s Project Red Ribbon Day, public safety officials, RCMP members and MADD Canada volunteers will conduct roadside checkpoints and distribute red ribbons and educational materials on November 1 to raise awareness about impaired driving.

The roadside checkpoints and mandatory alcohol screenings will take place at Nabuurs Garden in Montague at 1 p.m. and Jewell’s Country Market in Marshfield at 4 p.m. on November 1. 

“The devastating effects of impaired driving are far reaching. Campaigns like Project Red Ribbon Day play a vital role in making our roads safer by raising awareness about the dangers of impaired driving. Islanders are encouraged to display a red ribbon as a reminder of the importance of sober driving and making responsible decisions.”

-Transportation and Infrastructure Minister Bloyce Thompson

The Project Red Ribbon Day Act received Royal Assent in 2025, making Prince Edward Island the first jurisdiction in Canada to formally establish the day through legislation. 

The day recognizes the devastating impact of impaired driving and honours those who have been killed or injured as a result.

“Prince Edward Island has made history by recognizing the importance of Project Red Ribbon Day, particularly as we approach the holiday season, when it is essential to remind everyone to plan ahead and never drive impaired,” said CEO of MADD Canada Steve Sullivan. “We hope PEI’s leadership inspires other provinces and territories to follow suit. By working together to promote sober driving and responsible choices, we can help prevent deaths and injuries and ensure everyone gets home safely.”

Media contact:
Dan Hodgson 
Department of Transportation and Infrastructure 
902-218-4069 
[email protected]